Tilt cards, holograms, motion magic and more!
If you’ve been out to a busy shopping mall or city street recently, you’ve likely been exposed to lenticular printing and advertising. Lenticular printing is the eye-catching printing process where multiple images can be displayed on the printing medium, which change their appearance as you change the angle of the image. Large format lenticular printing allows your message to change as the customer walks past your poster or billboard. It brings an entirely new dimension to advertising and marketing, with multiple quotes and messaging available on one print. It’s popular with product packaging, labels, posters and flyers.
The lenticular printing process involves cutting the images (2 or more) in to thin strips which are then placed one-by-one in alternate order along the printing surface. This is referred to as interlacing the image. Once the image is interlaced, a plastic layer of transparent hemi-sphericle lenses is placed on top. These lenses are known as lenticles and they change the angle of light passing through them to the image, which allows for a different image to be displayed depending on the angle it’s viewed from. You are likely familiar with these from ‘hologram’ cards which change the appearance of the character in them as you tilt it up and down.
Lenticular printing changes the game in print. It’s versatile, engaging and the skies the limit on execution. Printing New York have a deep understanding of the needs and expectations of advanced advertising campaigns using lenticular. We offer a wide range of lenticular printing products as well as completely customized designs. Talk to one of our expert team today about your next campaign.
This lenticular printed bus-stop campaign, shows the different versions of the image when look at front different angles.
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