In the digital age, many people miss traditional business cards and even say that they are a thing of the past, moving away from a fax machine and a phone booth. In fact, nothing can be further from the truth. Business cards can help you get help to be noticed and set up contacts that last longer than another person’s LinkedIn profile check could help. If you’re still not sure, here are 5 reasons why business cards are still one of the best tools in the business:
Digital is an Impersonal Process
Making online contacts is becoming more and more important: it’s easy, it allows you to make contacts that you may not have necessarily made otherwise, and it can make you notice if everything had been done correctly. But all these advantages also create a huge disadvantage, because the network on the Internet is so simple that it is also very impersonal. When commenting on an article, sending an email to someone or chatting with other online professionals, you may notice if you are lucky, but this is unlikely to help you stand out. On the other hand, meeting someone personally gives you the opportunity to make an unforgettable impression, and the presentation of a business card ensures that you will be remembered.
Remembering People At Events
Network events, job fairs and even informal meetings can give you the opportunity to make contacts, meet people and exchange information with other professionals. Unfortunately, these opportunities will be missed if the people you meet don’t remember how they met you later. Even if you make a great first impression, giving someone a business card and then a friendly note or letter after the meeting will help strengthen communication and make it easier for new contacts to associate your name with your face.
Write someone’s name on a napkin or a modern equivalent and keep them on the phone at the bar, but at a professional event you’ll look like an amateur. And nobody wants to hire or work with an amateur. Giving someone a good business card proves that you came prepared and ready to leave.
Creativity gives you credibility
Business cards are an opportunity to show yourself creatively, and a well executed creativity will attract attention and help you to remember yourself. Creativity doesn’t mean going crazy: bright bombs and crazy colours should probably be avoided. On the other hand, tasty colours, stamping and interesting additions, such as unusual perforations or sizes, will do the trick. Do not hesitate to contact our project team or our customer service specialists for suggestions.
Take advantage of low-cost marketing tools
Business cards are also one of the most economical ways to know your name and build your brand. There is no need to buy a billboard or expensive advertising to start gaining fame in the chosen sector. If you want to print fewer cards, fingerprint is probably the best option. If you will attend a major conference or event and want to have more than 500 cards at your fingertips, you may want to consider offset printing, which will reduce the cost of large runs.