Need to impress your clients with an appealing, high-quality catalog? Printing New York provides high quality, fast turnaround catalog printing in short and bulk runs for added saving. Printed using our offset printers which provide both efficient and consistent printing results.
Perfect for your restaurant menus, service and product listings, directories or your new brand catalog. You work on the design and we will handle the affordable catalog printing. Choose Printing New York as your trusted printing company for catalogs and receive the low cost, high quality catalog print runs that you’ve been searching for.
Our short-run catalogs start from as little as 10 and our bulk-run as little as 250. Print up to 10,000 catalogs in one order or contact us if you have a larger job in mind. We cater to clients from New York City, Long Island and New Jersey as well.
Printing a bespoke catalog is the best option if you have a broad variety of goods or services. Catalogs are an excellent tool for direct mail, handouts, and presentations to prospective customers. When the competition is fiercest, a nicely designed catalog for winter, summer bargains, or seasonal discounts may help increase sales. They may also play an important role in integrated marketing efforts.
Short-run Catalog Printing – Orders for catalogs in small quantities (as little as 100 to 1000 copies).
Bulk Catalog Printing – A bulk order catalog is defined as any order of 1000 or more.
Make the most of the catalog’s orientation. Product specs and product pictures work well in the portrait position. With high-resolution pictures, the landscape orientation allows for greater visual detail.
What is a catalog?
A catalog or booklet is defined as a folded item with one or more sheets containing four pages or panels each. Also spelled ‘catalogue’, it usually refers to a list of things that are being provided, such as goods for sale or educational courses. A catalog is similar to a book or magazine, so the goal here is to organize the information in a logical manner—often with descriptions—so that the products can be discovered quickly when reading.
How to choose catalog printing options
Making the correct catalog printing options is critical since your catalog is typically the first impression of your goods. When choosing on the finest choices for your catalog printing, keep the following in mind:
Size of the paper
Binding technique for coatings
Method of printing
Select a Paper Stock
When planning your catalog printing job, one of the first stages and choices you’ll need to consider is which kind of stock would best showcase your company’s goods.
Select a stock that will make your photographs pop. A glossy finish may be the ideal option if you have a lot of ink coverage and want the rich or vivid colors to stand out. A velvet material is a good choice for pictures with softer or more subdued tones, or if you want a more smooth feel.
You’ll have to decide not just on the finish of your stock, but also on its weight. When consumers flip the pages of a catalog with fewer pages, you want them to feel heavier. A larger weight, such as 100#, is ideal in this situation. If your catalog has a lot of pages, a 70 or 80# text weight will provide you the thickness you require while still allowing it to lie flat.
Choose the Most Appropriate Catalog Size
You may save money by selecting a smaller size such as 5 1/2″ x 8 1/2″ or 6″ x 9″ if you have a lesser number of items in your catalog or products that do not need big photos to display all of the characteristics adequately.
If your goods have more detail or have a greater impact when shown bigger, a larger size, such as 8 1/2″ x 11″ or 9″ x 12,” is the preferable choice.
Consider how your catalog will be distributed when deciding the size of your catalog. If you want to send your catalog in the mail, you should think about how the size of the catalog will impact postal expenses, including postage, before making a final choice.
Paper Coatings
While offering a catalog is a good method to physically put your goods in front of customers, making your catalog stand out amid the competition is crucial. On a daily basis, buyers may get numerous catalogs.
Coating your catalog pages is one of the simplest methods to make your catalog stand out and assist your product pictures stand out. Choosing between a gloss, matte, or satin aqueous coating may give your pages a distinct look and feel that your consumers will like.
Matte Gloss
Coating your catalog pages will not only improve their appearance, but it will also make them more durable. Smudging and abrasions may be prevented with a coating, particularly when there is a lot of ink coverage. Because catalogs are often handled, applying protection to your pages may help keep your pages looking fantastic even after your client has looked through the catalog many times.
Choose the Best Binding
Binding is the last stage in the catalog printing process. Saddle-stitching is an excellent catalog binding choice since it is both user-friendly and cost-effective. This kind of binding includes sewing your catalog in the center, enabling users to open it and read it flat. Even with thick catalogs, saddle-stitching may be done in parallel with folding and will go through a trimming procedure to give you a clean edge.
When creating your catalog for saddle-stitching, keep in mind that your layout will consist of four 4-page signatures. Creating your catalog in these increments will maximize the space available and eliminate the need for blank pages.
In terms of advantages, offset printing and digital printing are slightly different methods each with their own unique advantages.
Select between digital and offset printing
Time limitations, as well as whether or if you have extra quality requirements, such as challenging color matching, will play a big role in deciding whether you want your catalog produced digitally or on an offset press.
Digital printing is the ideal option if you need a limited number of catalogs produced in a short amount of time.
An offset print job will provide you more control over color specifications if you have brand requirements for colors or need exact color matching for things like wood finishes, fabric samples, and so on. When it comes to offset printing, the more catalogs you print, the cheaper your pricing per catalog will be, therefore it’s best to produce more.
Design for Catalog Printing
Catalogs are making a comeback as an important and quantifiable component of any marketing plan, according to current trends. In fact, according to recent research, 59 percent of multichannel marketers boosted their catalog circulation over prior years, demonstrating that catalogs are making a comeback in a major manner.
Follow these catalog printing recommendations to make your catalog a successful component of your next campaign, and your consumers will be led into making their next purchase.
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