What is a booklet?
A booklet is a thin paper book with a small number of pages, usually stapled or bound. They are similar to a catalog but typically contain less pages and do not have hard covers. Booklets come in all shapes and sizes, but they are smaller than a real book. A typical booklet has a stack of 2 or more sheets of paper about the size of a letter folded in half. If you are trying to picture this in your mind, think of brochures, cookbooks, and CD inserts.
The big advantage is that you can design them however you want. If you want to go to the basics, you can print them strictly in black and white. For an additional cost, add some color. Let us explain how this will help you in your business.
Saddle Stitching is the most popular booklet binding method
Since Saddle Stitching is ideal for binding a limited number of pages, this method is most often used to create booklets. To illustrate the saddle-stitch binding process, consider a booklet with a finished size of 5.5″ x 8.5″. The pages and cover of this booklet will be made of 8.5″ x 11″ sheets that are folded in half to a size of 5.5″ x 8.5″. The folded sheets will be stapled inside each other and then stapled together along the fold forming the spine of the booklet. The staples are passed through this folded fold on the outside and pinched between the center pages. Each 8.5″ x 11″ sheet, folded in half, creates four pages of the booklet.
How many pages should your booklet have?
Designing without counting the number of pages needed for a brochure is a recipe for design disaster. By knowing the number of pages and creating the correct layout, you can be sure that the printing of your brochures will run smoothly and your company will save time, money, effort and other resources. How many pages should a booklet have?
Honestly, there are very few rules about how many pages a booklet should contain. It can be as few as 8 pages or as many as 200 pages. However, there are things to keep in mind when calculating the number of pages for booklet design. Booklets have a minimum number of pages that should be considered. They require at least 8 pages. Otherwise, the printed product can be considered a folded brochure.
– Stapled – minimum 8 pages
– Perfect binding – minimum 52 pages
– Loop stitch – minimum 8 pages
– Wire-o binding – minimum 10 pages
What do you want to achieve with your booklets?
Think about what you want to achieve with your booklets. What is the purpose of your marketing campaign or why do you need booklets?
If you need a company book, you may want to consider the size of your company and your business. Say you are a large corporation working in design, you may need a lot of space to explain every detail of your brand, a 52-64 page booklet will do. On the other hand, if you are a small company just starting to build a brand, you may need less space and a 20-32 page one will suffice.
For example, if you want to send booklets to your customers to tell them about your new products, you may not need many pages. You can use an 8-16 page one so that it can easily be sent by direct mail to your customers.
Trade Shows & Display Fairs
Have you decided to include a booklet in your gift bag at your next trade show? If you plan to give an overview of your business, perhaps a large 12-24 page booklet would be ideal, or if you’ve decided it’s best to just do a promotion for a couple of products, then 8 pages is sufficient.