What’s next for OOH marketing?
Out-of-home media offers advertisers and their agencies new technology, formats, and creative thinking to help them communicate their message more effectively. To stay ahead of the curve in terms of advertising and customer behavior, the industry has embraced innovation across the board. In the out-of-home market, new digital technologies and convergence, new lighting and materials, more inventive commercial practices, and a new audience ratings system are all being implemented.
OOH marketing may reach consumers regardless of their media consumption habits. Most other forms of media can’t go where it can’t, surrounding and immersing consumers outside of their homes, where they spend 70% of their waking hours.
OOH’s various forms provide a “blank canvas” creative potential to break through the clutter and hold people’s attention whether they work, shop, travel, or play.
OOH is incredibly adaptable and offers virtually untapped potential. It might be:
Anything: We’ve got you covered with everything from billboards to digital boards, bus wraps to kiosks.
Anywhere: We can take you wherever, from motorways to city streets, airports to retail centers.
Anytime: Dynamic content and always-on displays attract people’s attention when they’re on the move, from morning to night.
What are the benefits of OOH advetising?
Out-of-home advertising could be a great alternative to online digital advertising. It has drawbacks; for example, the viewability of digital advertisements isn’t always perfect due to the advent of adblockers. It’s easy to see why digital advertising isn’t always the best option when you consider the massive amount of information that clients are exposed to on the internet.
Out-of-home advertising does not have this problem. OOH ads are impossible to overlook due to their size and contrast to the real-world surroundings, and they can have a significant impact on customers.
Furthermore, OOH has a positive influence as a supplement to digital advertising. According to one study, consumers are 48 percent more likely to interact with a digital ad after first seeing an OOH ad.
Because of the possible impact on customers, advertisers prefer out-of-home advertising. They are drawn to these massive OOH advertisements.
OOH advertisements cannot be ignored when compared to TV, radio, or mobile advertisements, which may frequently be turned off or the customer can move to another channel. As a result, advertisers can design highly attractive, effective campaigns that capture customers’ attention while also assisting companies in communicating their message.
Out of house advertising is a fantastic place for creativity to blossom in the advertising world. The perfect atmosphere for creativity to flourish is a large-scale, impactful advertising area. It’s excellent for putting some of your brand’s most inventive ideas to the test when you combine this with the need to create a clear and enduring message.
It’s easy to see why innovation is such a vital aspect of OOH campaigns when you consider the rise of data and new engagement in the OOH arena.
Location based impact
In out-of-home advertising, location is extremely essential. Advertisers must decide where their adverts should be put in the actual world in order to have the best impact. Because of the rise of DOOH and other adtech stacks, advertisers can now do significantly more with location than they could previously.
The demographics of persons who are near OOH ad inventory, for example, can be examined in real time. As a result, advertisers can deliver dynamic ads that are targeted to their clients’ needs at any given time.
In terms of giving exact data and analytics about ad interaction and conversion, OOH advertising has caught up to digital marketing capabilities. Campaign impressions and attribution can now be measured, making out-of-home ads a useful tool for any marketing department.
Purchasing OOH ad inventory used to be a labor-intensive and time-consuming operation. Thanks to digitization and innovation, the time between purchase and viewability has been cut to minutes. This means that advertisements can be more adaptive and more likely to engage with consumers’ current surroundings and circumstances. For example, changing creatives based on the weather.
The sector is quickly gaining traction among marketers and advertisers as a result of these improvements, with the majority of this growth due to the OOH space’s digitization.
OOH marketing campaigns require specialized printing services to adapt to the increasing creativity, unique ideas and complex ideas that media buyers and agencies are creating in the OOH marketing field. Gorilla Printing has over 20 years experience working with agencies and companies to print and deploy large format printing campaigns through New York and the USA. From mobile billboards, wheatpaste posters and 3D signage, we’ve got the know-how and capabilities to print any sized OOH campaign. Talk to one of our team today to find out how we can be your partner in print.
To react to the increased creativity, unique concepts, and complicated ideas that media buyers and agencies are producing in the OOH marketing area, specialist printing services are required. Gorilla Printing has over 20 years of experience printing and deploying large format printing campaigns across New York and the United States. We have the know-how and capability to print any size OOH campaign, from mobile billboards to wheatpaste posters and 3D signage. To learn more about how we can be your print partner, contact a member of our team now.