Lenticular Printing Business Cards
Lenticular business cards are business cards that have our special lenticular printing process applied to them. Lenticular printing is a technique that uses lenticular lenses, which are small, ribbed plastic lenses that are arranged in a pattern on a flat surface. When viewed from different angles, these lenses create the illusion of depth or motion, giving the business card a unique and eye-catching appearance.
Some examples of effects that can be achieved with lenticular business cards include 3D images, flip animations, and morphs. This type of business card can be a great way to stand out and make a lasting impression on potential clients or business partners.
Lenticular business cards can be printed on a variety of materials, including plastic, paper, and metal, and they can be produced in different sizes and shapes. This effect on your business cards is more expensive to produce than traditional business cards, as the lenticular printing process is more complex and requires specialized equipment. However, they can be a worthwhile investment for businesses looking to make a strong impression and differentiate themselves in a crowded market.
How to best utilize your lenticular business cards
Lenticular business cards can be a great way to make a strong first impression and stand out from the competition. Here are some ways to utilize lenticular business cards effectively:
- Use them as a marketing tool: Lenticular business cards can be a great way to grab attention and make a memorable impression. You can use them at trade shows, networking events, or as part of a direct mail campaign to attract new customers or clients.
- Make them unique: Lenticular business cards can be customized to fit your brand and business. Consider using a unique effect or design that reflects your business’s values or mission.
- Keep them professional: While lenticular business cards can be eye-catching, it’s important to keep them professional and appropriate for your business. Make sure the design and content of your card is appropriate for your industry and target audience.
- Use them as a conversation starter: Lenticular business cards can be a great way to start a conversation and get people talking about your business. Consider using them as part of a promotional campaign or as a way to follow up with potential clients or customers.
- Hand them out sparingly: While lenticular business cards can be a great marketing tool, it’s important not to overuse them. Make sure to use them strategically and only hand them out to people who are genuinely interested in your business or services.
Lenticular printing is a method of producing printed pictures with the appearance of depth, or the capacity to alter or move when the image is seen from various angles, using lenticular lenses (a technique also used in 3D displays).
Flip and animation effects like blinking eyes, as well as contemporary commercial images that alter their message depending on the viewing angle, are examples of lenticular printing.
A transparent plastic lens front layer is combined with a printed backing layer in lenticular print. The print may be done on regular paper and then properly aligned and bonded to the plastic lens material, or it can be done directly on the smooth back face of the transparent plastic (typically using UV inkjet).
Lenticular effects are divided into two categories: animation and 3D. By placing visual components on various spatial planes, 3D lenticular effects give the sense of depth. Computer-generated animation, video, time-lapse photography, and motion picture film may all be used in animation lenticular effects, which play image frames like a motion picture projector. Zoom, flip, and morph are the three categories that make up the animation category.
Visual components are pushed forward or leap out towards the view when zoomed in. This effect is excellent for capturing and concentrating customers’ attention on your brand or a highlighted product.
The flip element toggles the visual components of an image on and off, allowing one picture to transform entirely into another. This is an excellent way to demonstrate a “cause and effect” or “before and after” concept.
The morph element, rather simply turning a picture on or off like the flip effect, changes one visual element into another. The morph animation effect is an excellent method to demonstrate a backwards comparison, such as comparing an old logo or product to a new one.
Combination of Effects
While any of these components may be utilized alone, you’ll often see them combined in the same project. Flip/3D, Motion/3D, and Motion/Zoom are all common combinations. Lenticular effects may be combined to produce stunning outcomes. However, in order to get a good outcome, rigorous preparation and planning must be carried out.
What is CMYK?
In offset printing, the standard color mode used in CMYK. CMYK, or Cyan, Magenta, Yellow & Black represent the four process colours in this mode. When you are creating your files, be sure to check the color mode as programs like Photoshop by default use RBG color, not CMYK. CMYK may look more dull on a computer screen than RGB; more noticeable in large solid color areas.
Accepted File Formats
We require industry standard formats for all uploaded files. We keep quality in mind when we print every job. We accept the following file formats: TIF – JPG – PDF – EPS – PSD. We accept CorelDraw, Pagemaker & Quark or similar files by converting them to industry standard graphic formats like JPG, TIF or PDF.
Rich Black vs 100% Black
Large black areas or fonts bigger than 36 points should use Rich Black which stops areas appearing gray. Rich Black is created with 30% Cyan, 30% Magenta, 30% Yellow, 100% Black. This setup will keep black areas looking rich and bold. For best results with regular body text, do not use Rich Black.
What Paper to Choose?
Paper should be addressed first in your design work. With postcards, the best option is to choose a thicker cardstock instead of a thinner text weight. The difference between these 2 types of paper is thickness. Our text weight is based on pounds and our card stock is weighted by points. Want to feel the difference? Order a Free Sample Kit today.
What is Font Outlining?
We might not have the same fonts on our systems as your computer, so when saving your files in a vector based program (Illustrator, InDesign, Quark, CorelDraw) please outline your fonts. This will convert them to a vector image, will not effect the clarity and will allow us to see the same text as you see on your screen.
We have many coating options at Printing New York. Matte, UV, silk and spot UV. Choose the coating based on your application. For example, if you want to write on your cards with a pen, do not choose UV coating as a pen won’t write on it. In this case a matte or uncoated stock coating would suit. Choose UV coating for flyers or banners and our rich silk gives a touch of elegance; 16pt stock a more durable feeling.
When printing, 300 PPI is the best print resolution for digital printers. The design of a file with a resolution below 300 PPI will result in blurring and pixelization. On the other hand, you should not design with a resolution higher than 300 PPI. As far as the eye can see, there will be no difference in print quality. It will also make your file much larger (increase file upload/transfer time).
We always recommend 300 PPI drawings to print, but we also know that sometimes you do not have the ability to edit your drawings. If you cannot print your files with a resolution of 300 PPI, you will have to take some measures to ensure that a lower resolution works for you.
We recommend that you set the resolution in your graphics editor (i.e. Photoshop) to 300 PPI before you start drawing your file. Increasing the resolution after the start will still result in blurring/pixelation.
All the work is checked by our team before printing. If we have any problems with the files, we will contact you and advise you how to change the format. Please note that conversion of both color and size mode will be done automatically without prior information.
During the analysis of the illustrations, we check
– if the files are presented in one of the accepted formats (PDF, JPG, TIFF, EPS or PS).
– if the number of pages is correct
– if the file supplied is greyscale (only if you have ordered a color print)
– if the file is the right size (otherwise we will scale your work to the desired size, however, this may result in a reduction in resolution. No additional bleeding will be added to the process either).
– if the drill lines have been specified
– if the appropriate fonts have been incorporated into the file.
To ensure that there are no white areas on the printed product, all files submitted should have a 2mm bleed on each side. This means that your design (both images and graphics) should always be 2mm larger than the actual print format. Failure to do so may result in slight variations, resulting in white margins. To ensure that the fonts and essential elements of your drawing are visible, place them at least 3mm away from the final format (not including bleeding) and do not use edges as edges in layouts.
– If you are submitting data for printing in an open format, the bleed should be 4mm on each side (e.g. A4 size including bleed should be 301×214mm).
– If you are submitting files for presentation folders, banners, monthly calendars, packaging or any other promotional technology products, please prepare a file with 3mm bleed on each side
– Envelopes should be supplied with a 1mm bleed.
– The textile elastic frames must be bled 15mm.
If you need more information, please consult our artwork instructions.
You can upload files in the following formats:
JPG, PDF, EPS, TIFF, PS (PostScript)
Make sure that your PDF file is saved directly from your graphics program in standard PDF/X format (PDF/X3 or PDF/X1a). To avoid problems with layers and transparencies during the printing process, it is recommended to use the “1.3 compatibility” setting when saving artworks.
If you are sending TIFF files, be sure to reduce the number of layers to one.
To avoid problems with color variation or printed image, please do not use pre-separated data from DCS EPS.
We are open for pick-up Monday to Friday from 10am to 6pm. After hours, you can always fill out our /contact/ form and we will contact you within one hour during business hours. We offer two locations in downtown New York City. Check which is more convenient – the SOHO district of Manhattan or Bensonhurst area, Brooklyn. Both our offices are easily accessible by subway and car.
Quality and consistency are an important part of every printing job in New York City. We employ only the professionals who run our machines, and our talented design team is ready to help you design your next printing project. At Printing New York, we only accept orders online, however, if you have any questions or concerns about placing your order, please call us and we will have a member of our team accompany you throughout the process. Our expert and friendly advice, combined with our talented designers and professional printing staff, all combine to give our clients a service that will take you to the extreme. Stop by one of our New York offices and see for yourself.
Yes we are! We offer the widest range of eco-friendly printing products available in New York using soy ink, including recycled business cards, brochures, presentation folders, sales sheets, stationery, catalogs, flyers, calendars and more. Recycled paper is now our standard stock.
Historically, the printing industry has had a poor reputation for caring for the environment, with excessive use of water and electricity, paper waste and the use of volatile chemicals resulting in toxic waste. Protecting the environment is one of New York Print’s major concerns, and we strive to put our planet first.
And this is how Print New York is making a difference:
– Using soy-based inks
– Use of recycled paper stocks as standard
– Printing methods, such as duplex printing, that reduce paper usage
– Modern machines that significantly reduce energy consumption
– Elimination of toxic and volatile chemicals
– Alcohol-free presses
– We recycle redundant machines and computer parts.
– We recycle our printing plates, press blankets, bottles, cans and containers
Discover beautiful business cards printed in NYC
With over 20 years experience in print, you can be sure you’ll arrive with the perfect business card.
Business Card Effects
Discover our entire range of premium business card effects including Spot UV, foil stamping, 3D raised and lenticular cards.
Our painted edge business cards have a one-of-a-kind detailed effect in which the edges of your business cards are painted in vibrant hues, giving them a one-of-a-kind appearance. Our thick and sumptuous 32pt uncoated card paper allows us to paint the edges, resulting in strong, bold cards that feel heavy in the hands. Your brand might benefit greatly from custom printed business cards with a coloured border. These business cards come in 14 different colors, including gold and other metallic hues for enhanced luster.
After your business cards have been printed, die cutting takes place. A die cutter is a tool that employs extremely sharp metal dies (similar to cookie cutters) to cut the appropriate form into the business card in a neat and professional manner. Die cutting adds a personal touch to your business card and gives them a unique look. The sky is the limit in terms of design with die cutting.
Foil stamping (also known as hot stamping) is a dry printing technique that involves utilizing a carved and heated metal plate to transfer metallic or colored foil onto a flat surface. The foil, which is fitted onto the plate, leaves a multicolored imprint on the surface during the heating process, replicating the design carved on the plate. As a result, a desired pattern on a flat surface can be achieved with reasonable ease and in a short amount of time. We employ both metallic and pigment foils here, which give your printed works a gleaming, bright, and sparkling appearance.
Letterpress printing is a time-honored method of relief printing with a printing press, in which multiple copies are created by repeatedly pressing an inked, raised surface against sheets of paper or card. To begin, a composition is constructed by securing moveable type blocks in the press’s ‘bed’ or ‘chase.’ The ink is then applied to the type blocks, and the paper is squeezed against them to transfer the ink to the paper. The term ‘impression’ is often used in the printing industry, and with our conventional pressing procedures, each and every sheet literally leaves a lasting mark.
3D Raised Foil
3D raised foil and raised UV printing is the dynamic new printing option that makes your card’s design literally stand out! The ultimate result is a 19pt business card thickness, which is printed on 16pt coated card and then laminated on both sides with a 1.5mil soft velvet lamination, giving it an incredible look and feel. Text, logos, photographs, and images can all benefit from raised foil and raised UV spots. The elevated areas on your hands can be felt at a depth of 50 microns.
Spot UV is a unique printing finish that adds a high-shine and glossy finish to certain sections of your business cards. Any place you want to stand out against a matt lamination will truly pop with this. All ink layers are placed down, any paper lamination is added, and the drying process is done first to make a Spot UV business card. The Spot UV is then printed as a transparent gloss on top of the paper and dried for the final result.