Wheatpasting®

Wheatpasting® NYC

Also known as street postings, or wild marketing, wheatpasting posters are a popular and effective form of self-promotion for your brand. Displayed in strategically chosen places throughout the city, on walls, fences or posts, they capture the attention of passers-by and quickly spread the word about your next event, concert or promotion. A well-made wheatpasting campaign is informative, reaches out to people and can be the keystone to your next marketing campaign’s success. Wheatpasting® NYC walls with your designs is a sure fire way to get immediate brand recognition.

Printing New York offers our clients a full slate of wheatpasting products and services. Print a rich variety of posters such as cardstock posters, wheatpaste posters, pull tab posters, magnetic posters or sticker bombings. Our widely popular 24x 36 posters can be rush printed in 24 hours! We also print iconic 48×72 ultra large posters to cover entire walls.

All our wheatpasting products are printed on our cutting-edge digital and offset presses, assuring a high-quality output at cost effective rates. Our specialty ultra-thin wheat pasting paper stock makes installation a breeze without poster tearing and mashing when they get wet from the wheatpaste glue.

If you need cutting edge graphic design for your next wheatpasting campaign, get in touch with our team of talented graphic designers who can take your ideas from concept to conception and make your next wheatpasting campaign a complete success.

What is Wheatpasting®?

Wheatpasting® is a form of guerrilla marketing that involves the posting of flyers, posters, or other promotional materials in public spaces such as walls, buildings, or street furniture. It is a low-cost and high-impact way of advertising that allows businesses to reach a large and diverse audience, particularly in urban areas.

Wheatpasting®, aka poster posting or wheat paste marketing, has been used as a marketing strategy for many decades, dating back to the early 19th century when circus posters were plastered all over cities to promote upcoming shows. In the 20th century, Wheatpasting® became a popular method for promoting concerts, movies, and other entertainment events. It wasn’t until the 1990s that Wheatpasting® became popular as a form of guerrilla marketing for businesses, particularly in the music and fashion industries.

Why is Wheatpasting® still an effective marketing strategy for brands?

Despite the rise of digital marketing, wheatpasting remains an effective and important form of advertising in today’s marketing landscape. With the increasing use of ad-blockers and the oversaturation of digital ads, consumers are becoming more difficult to reach through traditional online advertising channels. Wheatpasting® provides a unique and innovative way to connect with consumers in unexpected places, creating a sense of excitement and novelty around a brand or product. Additionally, wheatpasting is a more tangible and memorable form of advertising that allows consumers to physically interact with and engage with the message. As long as it is done ethically and legally, wheat pasting can be a powerful tool for businesses looking to stand out in a crowded marketplace.

How does our Wheatpasting® NYC service work?

1. Start with a poster design for your campaign; we can either team you up with one of our talented graphic designers or you bring your designs to the table.

2. Decide on a budget and we will find the perfect real estate locations to get maximum bang for your buck on your campaign. We work directly with you to find your ideal target audience and design on locations to suit. Our team handles the legality and locations; it’s a full turn-key service.

3. We print then install. Our warehouse has multiple state-of-the-art large format printing presses geared up for poster printing so we can turn around any quantity and size of order usually same day. That means you can decide on your designs and go print immediately with the finished poster in your hand by this afternoon!

Standard Wheatpaste Poster Sizes

The unique advantages and challenges of Wheatpasting® in NYC:

Wheatpasting® in NYC offers a number of unique advantages due to the city’s diverse and constantly evolving population. With so many people from different backgrounds and interests, there is a high potential for a successful wheatpasting campaign to generate buzz and reach a large audience. Additionally, the high density of people and foot traffic in certain areas of the city means that wild posters are more likely to be seen and noticed by a significant number of people.

However, there are also several challenges associated with wheatpasting in New York, NY. One of the biggest challenges is the high competition for advertising space, particularly in high-traffic areas such as Times Square and other popular tourist destinations. Another challenge is the risk of fines and legal issues, which can arise if businesses fail to comply with the city’s regulations on outdoor advertising.

Is it legal to post street posters in New York?

Wheatpasting® in NYC is subject to a number of regulations and guidelines, including the city’s Outdoor Advertising Control Regulations and the Department of Buildings’ Building Code. Businesses that fail to comply with these regulations may face fines and legal issues.

To avoid these problems, our wheatpasting NYC service handles all the necessary permits and approvals from the city, as well as negotiations with real estate and businesses owners whose walls we are using. We also adhere to specific rules and guidelines regarding the size, placement, and duration of the posters. As it is illegal to post on private property without permission, wheatpasting has a bad reputation – but trust Printing New York to handle the legality of wheatpasting in New York, NY. We know the city like the back of our hand!

Success stories:

Over 20 years of wheatpasting campaigns in New York, hundreds of our business clients have successfully used this marketing strategy to promote their products and services in an ethical and responsible manner. Some examples of successful wheatpasting campaigns in NYC we have run include for brands & creatives like Nike, Wes Anderson, Strava, MTV.

To be successful with this guerilla marketing strategy, you need to have typically taken a targeted and strategic approach to your campaigns and the best performing campaigns are when they are run in tandem with other marketing tools including digital advertising, print marketing (handing out flyers or postcards). Since New York boasts hundreds of millions of people walking the streets each and every year; being one of the most populated metropolis on earth, it makes perfect sense that wheatpasting campaigns are still an incredibly sort after campaign tool today. Talk to our expert sales team today when you’re ready to see your posters on the wall in NYC!