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One of the most popular and cost effective ways of communicating your message in a professional form is a saddle-stitched booklet.
Saddle-Stitching is method in which saddle staples are used in order to bind together sheets of paper. A saddle staple is a small piece of C-shaped wire, which is pierced into the spine of a book and whose protruding endings are then flattened to hold the sheets together. A single stitched booklet consists of 4 pages, a double stitched booklet adds up to 8 pages, and every other page counts have to be divisible by 4.
It is used primarily in the printing of newspapers and notebooks but is now also used in magazines, catalogues, hand-out materials, event promotions and programs, etc.
Saddle-stitched products can lay flat or stand vertically while open.