Insertion packaging and gust packaging have many potential benefits, depending on the needs of your product or its contents.
Resealing & Closing
The insertion packs are often resealed, which is a great advantage for consumers. For example, with zippers that can be closed, perishable snacks such as vegetables stay fresh longer. They also make it much easier to open and close food for people with disabilities or for people with dexterity difficulties.
Transparency is an option with covers. These windows allow consumers to see the contents of a container and often increase the likelihood of purchase. As noted in a recent article in Forbes magazine, “In addition to the ingredients listed on the label, consumers also want to see a physical product before they buy it.
Recycling / Environment
These bags are often recyclable or can be made from recyclable or environmentally friendly materials, which is a key ingredient in today’s market expectations. There are limitations when entering multi-layer bags that include foil and other barrier layers.
Less materials are needed for the production of stand up pouches and packaging than many competing options, reducing waste and production costs as well as carbon dioxide emissions. As they are lighter, this also reduces transportation costs. Consumers also look for greener options, so these packages are attractive to retailers.
Spouts or Nozzles
The nozzles added to the top of these pockets allow products such as sauces and other liquids to be poured easily without additional clutter.
Although the bags are made of flexible materials, they are robust and designed to stand – even if the bag is only partially filled. That’s why they are ideal for resealing products or objects that can be used with interruptions.
Handles & Grips
The handles are an additional choice for standing covers. By adding them, consumers can easily carry the product without the need for an additional bag. In addition, the trend to use foot bags is consistent with changing eating habits. People are moving away from three main courses to eat snacks and small items during the day.
According to a 2021 study by Technomic, consumers are now (compared to 2020) more likely to replace one or two dishes a day with snacks. 80% of consumers say they eat at least once a day. Ascending bags also support this trend, as they are often overfilled and/or may contain small portions, which is ideal for disposable meals.