Improve your marketing strategy and surprise your customers with direct mail postcard printing. At Printing New York we offer not only high quality direct mail postcard printing but also quick and low-cost delivery to your clients. Let us take the reigns on your next campaign. Choose one of our three programs, apply below on our quote form and we will design your artwork, print your mailing, prepare and execute a strategy that will suit best your business model.
Direct mail is one of the most effective ways to gain new clients and to build a long term relationship with them. At Printing New York we offer 3 mailing programs that allow you to target your chosen area, choose the preferred mailing format and send a personalized message to your customers.
What is direct mail printing?
What is Direct Mail Marketing? Direct mail is the production and sending of promotional material by post. It involves researching the public, making lists and much more. Direct mail is available in several formats and usually includes an offer. It is not a form of marketing requested by the customer; they receive this ad in a “cold” way.
Who uses direct mail marketing?
Companies and organisations in various sectors use direct mail. Restaurants, grocery stores and car dealerships send out menus, coupons and promotions. Politicians, charities and non-profit groups send out donation letters, brochures and promotional cards. Even technology companies use direct marketing to achieve their goals. Any company selling a product or service is a good candidate for a direct mail campaign.
Does direct mail work?
It’s working! The upward trend in response rates observed over the years shows the effectiveness of direct mail. According to the DMA 2018 response rate report, direct mail received an impressive 9% (national lists) and 5% (prospectus lists). The response rate for direct mail is higher than for all digital mail as a whole. You can find out more about how amazing direct mail is in our article “Is Direct Mail Dead?” and infographies.
Saturation mailing lists
If you want to cover the majority of people in a geographical area, select a saturation list. With this type of mailing list, you will send mail to entire postal codes or to carrier routes. Saturation lists have several addressing options, so the cost is low. Saturation lists must be in working order and comply with the 90/75 rule, which helps to reduce costs. Saturation lists can be rented to a broker or list provider.
Advantages of Saturation Lists
– Allows you to use the lowest postal tariffs
– Ideal for companies that offer the goods and services that most people need.
– Use average demographic data for your mail routes.
– Ideal for attracting large numbers of people and for advertising events, new places or products.
– USPS delivery options for your mail saturation.
– Marketing Mail
– All direct mail (EDDM®)
Targeted Address Lists
If you want to reach specific demographic data, select the mailing list. These lists can be filtered by geographical, demographic and psychological characteristics, among others. Since the target list uses selection to find the right audience, it costs more than a saturation list. You can rent a target list from a broker or list provider. You can also create and update your own mailing list.
Advantages of targeted lists
– Ability to segment the list by almost any criteria imaginable.
– Reaches a more specific and qualified audience
– Better potential response speed than using a saturation list for the same marketing.
– USPS delivery parameters for sending addresses
– First Class / Priority Mail