Lenticular Printing Postcards
This is the coolest thing you’ll ever see! With a sleight of hand, our dynamic lenticular business cards change appearance. They’ll make an impression on everyone you encounter. Multiple flips on the front and full color front and back are available on our luxurious 31pt lenticular business cards. These one-of-a-kind business cards will make you FLIP out!
Lenticular printing is a multi-step technique that involves making a lenticular picture from at least two photos and then merging it with a lenticular lens. This method is used to generate several frames of animation (for a motion effect), offset the various layers at different increments (for a 3D effect), or just display a collection of alternate pictures that seem to morph into one another. After the numerous pictures have been gathered, they are flattened into separate, different frame files and then digitally merged into a single final file via an interlacing technique. You won’t see anything else quite like lenticular business cards.
Lenticular printing is a method of producing printed pictures with the appearance of depth, or the capacity to alter or move when the image is seen from various angles, using lenticular lenses (a technique also used in 3D displays).
Flip and animation effects like blinking eyes, as well as contemporary commercial images that alter their message depending on the viewing angle, are examples of lenticular printing.
A transparent plastic lens front layer is combined with a printed backing layer in lenticular print. The print may be done on regular paper and then properly aligned and bonded to the plastic lens material, or it can be done directly on the smooth back face of the transparent plastic (typically using UV inkjet).
Lenticular effects are divided into two categories: animation and 3D. By placing visual components on various spatial planes, 3D lenticular effects give the sense of depth. Computer-generated animation, video, time-lapse photography, and motion picture film may all be used in animation lenticular effects, which play image frames like a motion picture projector. Zoom, flip, and morph are the three categories that make up the animation category.
Visual components are pushed forward or leap out towards the view when zoomed in. This effect is excellent for capturing and concentrating customers’ attention on your brand or a highlighted product.
The flip element toggles the visual components of an image on and off, allowing one picture to transform entirely into another. This is an excellent way to demonstrate a “cause and effect” or “before and after” concept.
The morph element, rather simply turning a picture on or off like the flip effect, changes one visual element into another. The morph animation effect is an excellent method to demonstrate a backwards comparison, such as comparing an old logo or product to a new one.
Combination of Effects
While any of these components may be utilized alone, you’ll often see them combined in the same project. Flip/3D, Motion/3D, and Motion/Zoom are all common combinations. Lenticular effects may be combined to produce stunning outcomes. However, in order to get a good outcome, rigorous preparation and planning must be carried out.
What is CMYK?
In offset printing, the standard color mode used in CMYK. CMYK, or Cyan, Magenta, Yellow & Black represent the four process colours in this mode. When you are creating your files, be sure to check the color mode as programs like Photoshop by default use RBG color, not CMYK. CMYK may look more dull on a computer screen than RGB; more noticeable in large solid color areas.
Accepted File Formats
We require industry standard formats for all uploaded files. We keep quality in mind when we print every job. We accept the following file formats: TIF – JPG – PDF – EPS – PSD. We accept CorelDraw, Pagemaker & Quark or similar files by converting them to industry standard graphic formats like JPG, TIF or PDF.
Rich Black vs 100% Black
Large black areas or fonts bigger than 36 points should use Rich Black which stops areas appearing gray. Rich Black is created with 30% Cyan, 30% Magenta, 30% Yellow, 100% Black. This setup will keep black areas looking rich and bold. For best results with regular body text, do not use Rich Black.
What Paper to Choose?
Paper should be addressed first in your design work. With postcards, the best option is to choose a thicker cardstock instead of a thinner text weight. The difference between these 2 types of paper is thickness. Our text weight is based on pounds and our card stock is weighted by points. Want to feel the difference? Order a Free Sample Kit today.
What is Font Outlining?
We might not have the same fonts on our systems as your computer, so when saving your files in a vector based program (Illustrator, InDesign, Quark, CorelDraw) please outline your fonts. This will convert them to a vector image, will not effect the clarity and will allow us to see the same text as you see on your screen.
We have many coating options at Printing New York. Matte, UV, silk and spot UV. Choose the coating based on your application. For example, if you want to write on your cards with a pen, do not choose UV coating as a pen won’t write on it. In this case a matte or uncoated stock coating would suit. Choose UV coating for flyers or banners and our rich silk gives a touch of elegance; 16pt stock a more durable feeling.
When printing, 300 PPI is the best print resolution for digital printers. The design of a file with a resolution below 300 PPI will result in blurring and pixelization. On the other hand, you should not design with a resolution higher than 300 PPI. As far as the eye can see, there will be no difference in print quality. It will also make your file much larger (increase file upload/transfer time).
We always recommend 300 PPI drawings to print, but we also know that sometimes you do not have the ability to edit your drawings. If you cannot print your files with a resolution of 300 PPI, you will have to take some measures to ensure that a lower resolution works for you.
We recommend that you set the resolution in your graphics editor (i.e. Photoshop) to 300 PPI before you start drawing your file. Increasing the resolution after the start will still result in blurring/pixelation.
All the work is checked by our team before printing. If we have any problems with the files, we will contact you and advise you how to change the format. Please note that conversion of both color and size mode will be done automatically without prior information.
During the analysis of the illustrations, we check
– if the files are presented in one of the accepted formats (PDF, JPG, TIFF, EPS or PS).
– if the number of pages is correct
– if the file supplied is greyscale (only if you have ordered a color print)
– if the file is the right size (otherwise we will scale your work to the desired size, however, this may result in a reduction in resolution. No additional bleeding will be added to the process either).
– if the drill lines have been specified
– if the appropriate fonts have been incorporated into the file.
To ensure that there are no white areas on the printed product, all files submitted should have a 2mm bleed on each side. This means that your design (both images and graphics) should always be 2mm larger than the actual print format. Failure to do so may result in slight variations, resulting in white margins. To ensure that the fonts and essential elements of your drawing are visible, place them at least 3mm away from the final format (not including bleeding) and do not use edges as edges in layouts.
– If you are submitting data for printing in an open format, the bleed should be 4mm on each side (e.g. A4 size including bleed should be 301×214mm).
– If you are submitting files for presentation folders, banners, monthly calendars, packaging or any other promotional technology products, please prepare a file with 3mm bleed on each side
– Envelopes should be supplied with a 1mm bleed.
– The textile elastic frames must be bled 15mm.
If you need more information, please consult our artwork instructions.
You can upload files in the following formats:
JPG, PDF, EPS, TIFF, PS (PostScript)
Make sure that your PDF file is saved directly from your graphics program in standard PDF/X format (PDF/X3 or PDF/X1a). To avoid problems with layers and transparencies during the printing process, it is recommended to use the “1.3 compatibility” setting when saving artworks.
If you are sending TIFF files, be sure to reduce the number of layers to one.
To avoid problems with color variation or printed image, please do not use pre-separated data from DCS EPS.
We are open for pick-up Monday to Friday from 10am to 6pm. After hours, you can always fill out our /contact/ form and we will contact you within one hour during business hours. We offer two locations in downtown New York City. Check which is more convenient – the SOHO district of Manhattan or Bensonhurst area, Brooklyn. Both our offices are easily accessible by subway and car.
Quality and consistency are an important part of every printing job in New York City. We employ only the professionals who run our machines, and our talented design team is ready to help you design your next printing project. At Printing New York, we only accept orders online, however, if you have any questions or concerns about placing your order, please call us and we will have a member of our team accompany you throughout the process. Our expert and friendly advice, combined with our talented designers and professional printing staff, all combine to give our clients a service that will take you to the extreme. Stop by one of our New York offices and see for yourself.
Yes we are! We offer the widest range of eco-friendly printing products available in New York using soy ink, including recycled business cards, brochures, presentation folders, sales sheets, stationery, catalogs, flyers, calendars and more. Recycled paper is now our standard stock.
Historically, the printing industry has had a poor reputation for caring for the environment, with excessive use of water and electricity, paper waste and the use of volatile chemicals resulting in toxic waste. Protecting the environment is one of New York Print’s major concerns, and we strive to put our planet first.
And this is how Print New York is making a difference:
– Using soy-based inks
– Use of recycled paper stocks as standard
– Printing methods, such as duplex printing, that reduce paper usage
– Modern machines that significantly reduce energy consumption
– Elimination of toxic and volatile chemicals
– Alcohol-free presses
– We recycle redundant machines and computer parts.
– We recycle our printing plates, press blankets, bottles, cans and containers