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New York, NY 10013, USA

Lenticular Postcards

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  • Choose the preferred size for your premium duplex black business cards

Image Uploads

  • Artwork files require a 0.125 bleed, 300 dpi files, CMYK mode. If you are using vector files like PDF, AI, or EPS please outline all fonts. When you upload a PSD file, please merge all visible layers.Max file size: 200 MBPermitted file types: jpg jpeg jpe png gif pdf svg eps ai psd xd ps


Artwork files require a 0.125 bleed, 300 dpi files, CMYK mode. If you are using vector files like PDF, AI, or EPS please outline all fonts. When you upload a PSD file, please merge all visible layers.

SKU: PNY213 Categories: ,

Lenticular Printing Postcards

Postcards that have undergone a unique lenticular printing technique are referred to as lenticular postcards. The process of lenticular printing makes use of these tiny, ribbed plastic lenses that are organized in a pattern on a flat surface. These lenses give the impression of depth or motion when viewed from various angles, giving the postcard a distinctive and captivating appearance.

Lenticular postcards may provide a variety of effects, such as 3D graphics, flip animations, and morphing. This kind of postcard can be a fantastic method to stand out and leave an impression on the receivers.

Lenticular postcards can be made in a range of sizes and forms and printed on a variety of materials, including plastic, paper, and metal. Due to the complexity and unique equipment needed for the lenticular printing process, they are typically more expensive to create than conventional postcards. For organizations or people trying to stand out in a competitive market, they may, nonetheless, be a valuable investment. Postcards made with lenticular technology can be used for a number of things, such as advertising, promotions, and private correspondence.

How to best utilize your lenticular postcards cards

Lenticular postcards can be used for a variety of purposes, including::

  • Advertising: Lenticular postcards can be a great way to grab attention and promote a business or product. They can be used as part of a direct mail campaign to attract new customers or clients, or as a way to follow up with existing ones.
  • Promotions: Lenticular postcards can be a great way to promote a special event or sale. They can be mailed out to a targeted list of recipients or handed out at trade shows or other events.
  • Personal correspondence: Lenticular postcards can be a fun and unique way to send a message to a friend or loved one. They can be used to send birthday wishes, thank-you notes, or other special messages.
  • Marketing materials: Lenticular postcards can be a great addition to a marketing campaign, helping to differentiate your business and make a lasting impression on potential customers or clients.
  • Souvenirs: Lenticular postcards can be a great way to commemorate a special event or trip. They can be produced with images or designs that reflect the theme or location of the event, and they can be sent or given as gifts to friends and family.

What is lenticular printing?

Lenticular printing is a method of producing printed pictures with the appearance of depth, or the capacity to alter or move when the image is seen from various angles, using lenticular lenses (a technique also used in 3D displays).

Flip and animation effects like blinking eyes, as well as contemporary commercial images that alter their message depending on the viewing angle, are examples of lenticular printing.

A transparent plastic lens front layer is combined with a printed backing layer in lenticular print. The print may be done on regular paper and then properly aligned and bonded to the plastic lens material, or it can be done directly on the smooth back face of the transparent plastic (typically using UV inkjet).

What effects are possible with lenticular printing?

Lenticular effects are divided into two categories: animation and 3D. By placing visual components on various spatial planes, 3D lenticular effects give the sense of depth. Computer-generated animation, video, time-lapse photography, and motion picture film may all be used in animation lenticular effects, which play image frames like a motion picture projector. Zoom, flip, and morph are the three categories that make up the animation category.

Zoom Effect

Visual components are pushed forward or leap out towards the view when zoomed in. This effect is excellent for capturing and concentrating customers’ attention on your brand or a highlighted product.

Flip Effect

The flip element toggles the visual components of an image on and off, allowing one picture to transform entirely into another. This is an excellent way to demonstrate a “cause and effect” or “before and after” concept.

Morph Effect

The morph element, rather simply turning a picture on or off like the flip effect, changes one visual element into another. The morph animation effect is an excellent method to demonstrate a backwards comparison, such as comparing an old logo or product to a new one.

Combination of Effects

While any of these components may be utilized alone, you’ll often see them combined in the same project. Flip/3D, Motion/3D, and Motion/Zoom are all common combinations. Lenticular effects may be combined to produce stunning outcomes. However, in order to get a good outcome, rigorous preparation and planning must be carried out.

Need help with this?

Our expert team is always here to help with any customizations you require.
Available 10am-6pm weekdays by phone, email or livechat.

Call 212.381.2826
Customer Support

What is CMYK?

In offset printing, the standard color mode used in CMYK. CMYK, or Cyan, Magenta, Yellow & Black represent the four process colours in this mode. When you are creating your files, be sure to check the color mode as programs like Photoshop by default use RBG color, not CMYK. CMYK may look more dull on a computer screen than RGB; more noticeable in large solid color areas.

Accepted File Formats

We require industry standard formats for all uploaded files. We keep quality in mind when we print every job. We accept the following file formats: TIF – JPG – PDF – EPS – PSD. We accept CorelDraw, Pagemaker & Quark or similar files by converting them to industry standard graphic formats like JPG, TIF or PDF.

Rich Black vs 100% Black

Large black areas or fonts bigger than 36 points should use Rich Black which stops areas appearing gray. Rich Black is created with 30% Cyan, 30% Magenta, 30% Yellow, 100% Black. This setup will keep black areas looking rich and bold. For best results with regular body text, do not use Rich Black.

What Paper to Choose?

Paper should be addressed first in your design work. With postcards, the best option is to choose a thicker cardstock instead of a thinner text weight. The difference between these 2 types of paper is thickness. Our text weight is based on pounds and our card stock is weighted by points. Want to feel the difference? Order a Free Sample Kit today.

What is Font Outlining?

We might not have the same fonts on our systems as your computer, so when saving your files in a vector based program (Illustrator, InDesign, Quark, CorelDraw) please outline your fonts. This will convert them to a vector image, will not effect the clarity and will allow us to see the same text as you see on your screen.

Coating Types

We have many coating options at Printing New York. Matte, UV, silk and spot UV. Choose the coating based on your application. For example, if you want to write on your cards with a pen, do not choose UV coating as a pen won’t write on it. In this case a matte or uncoated stock coating would suit. Choose UV coating for flyers or banners and our rich silk gives a touch of elegance; 16pt stock a more durable feeling.


What resolution should my files be for printing?

When printing, 300 PPI is the best print resolution for digital printers. The design of a file with a resolution below 300 PPI will result in blurring and pixelization. On the other hand, you should not design with a resolution higher than 300 PPI. As far as the eye can see, there will be no difference in print quality. It will also make your file much larger (increase file upload/transfer time).

We always recommend 300 PPI drawings to print, but we also know that sometimes you do not have the ability to edit your drawings. If you cannot print your files with a resolution of 300 PPI, you will have to take some measures to ensure that a lower resolution works for you.

We recommend that you set the resolution in your graphics editor (i.e. Photoshop) to 300 PPI before you start drawing your file. Increasing the resolution after the start will still result in blurring/pixelation.

How are my artworks checked?

All the work is checked by our team before printing. If we have any problems with the files, we will contact you and advise you how to change the format. Please note that conversion of both color and size mode will be done automatically without prior information.

During the analysis of the illustrations, we check

– if the files are presented in one of the accepted formats (PDF, JPG, TIFF, EPS or PS).
– if the number of pages is correct
– if the file supplied is greyscale (only if you have ordered a color print)
– if the file is the right size (otherwise we will scale your work to the desired size, however, this may result in a reduction in resolution. No additional bleeding will be added to the process either).
– if the drill lines have been specified
– if the appropriate fonts have been incorporated into the file.

Why do my artwork files need bleed?

To ensure that there are no white areas on the printed product, all files submitted should have a 2mm bleed on each side. This means that your design (both images and graphics) should always be 2mm larger than the actual print format. Failure to do so may result in slight variations, resulting in white margins. To ensure that the fonts and essential elements of your drawing are visible, place them at least 3mm away from the final format (not including bleeding) and do not use edges as edges in layouts.

– If you are submitting data for printing in an open format, the bleed should be 4mm on each side (e.g. A4 size including bleed should be 301×214mm).
– If you are submitting files for presentation folders, banners, monthly calendars, packaging or any other promotional technology products, please prepare a file with 3mm bleed on each side
– Envelopes should be supplied with a 1mm bleed.
– The textile elastic frames must be bled 15mm.

If you need more information, please consult our artwork instructions.

What file types can my artwork be?

You can upload files in the following formats:
JPG, PDF, EPS, TIFF, PS (PostScript)

Make sure that your PDF file is saved directly from your graphics program in standard PDF/X format (PDF/X3 or PDF/X1a). To avoid problems with layers and transparencies during the printing process, it is recommended to use the “1.3 compatibility” setting when saving artworks.

If you are sending TIFF files, be sure to reduce the number of layers to one.

To avoid problems with color variation or printed image, please do not use pre-separated data from DCS EPS.

How and where can I pickup my prints?

We are open for pick-up Monday to Friday from 10am to 6pm. After hours, you can always fill out our /contact/ form and we will contact you within one hour during business hours. We offer two locations in downtown New York City. Check which is more convenient – the SOHO district of Manhattan or Bensonhurst area, Brooklyn. Both our offices are easily accessible by subway and car.

Quality and consistency are an important part of every printing job in New York City. We employ only the professionals who run our machines, and our talented design team is ready to help you design your next printing project. At Printing New York, we only accept orders online, however, if you have any questions or concerns about placing your order, please call us and we will have a member of our team accompany you throughout the process. Our expert and friendly advice, combined with our talented designers and professional printing staff, all combine to give our clients a service that will take you to the extreme. Stop by one of our New York offices and see for yourself.

Are you an eco-friendly printer?

Yes we are! We offer the widest range of eco-friendly printing products available in New York using soy ink, including recycled business cards, brochures, presentation folders, sales sheets, stationery, catalogs, flyers, calendars and more. Recycled paper is now our standard stock.

Historically, the printing industry has had a poor reputation for caring for the environment, with excessive use of water and electricity, paper waste and the use of volatile chemicals resulting in toxic waste. Protecting the environment is one of New York Print’s major concerns, and we strive to put our planet first.

And this is how Print New York is making a difference:

– Using soy-based inks
– Use of recycled paper stocks as standard
– Printing methods, such as duplex printing, that reduce paper usage
– Modern machines that significantly reduce energy consumption
– Elimination of toxic and volatile chemicals
– Alcohol-free presses
– We recycle redundant machines and computer parts.
– We recycle our printing plates, press blankets, bottles, cans and containers

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