For small business owners, design is not always your first ability – so if you’re struggling with how to build your visual brand, our pro tips can help. You don’t have to be BMW or Nike to make something which works, although logo design can seem to be a tiny mysterious art. Below are some ideas to take the guesswork out of creating your initial logo, even if you’re a complete newcomer. Whether its for your poster printing, custom banners or business cards, a new logo will help your brand stand out from the crowd.
See What Others Are Doing
See what others in your area are doing with their logos, before you start creating. This can help you create something which stands out from the rest. You’ll also have the ability to note any design trends that brands like yours have in common. You might see something that you want to use to create your own spin. Setting up a mood board on a curation website like Pinterest can help you gather your research together in one place.
Find A Great Digital Tool
Find a friendly designer or illustrator to chat to – but don’t be afraid to dive right in, if you want. Thanks to the variety of online tools around it is possible to DIY. Web-based tools such as Vectr, Method Draw and Janvas are excellent for those on a budget. They allow you to create scalable vector images without buying or downloading a single byte of software. There are a lot of tutorials online also.
Check the competition out
See what others in your area do with their logos, before you start creating. This can help you create. You’ll also have the ability to note any design trends that manufacturers like yours have in common. You might see something you want to use to create your own twist on a theme. Setting up a mood board onto a curation website like Pinterest can help you gather your research together in one place.
Think big, Think Small
Your logo needs to look equally good on a big event stand banner and a tiny business card. That means not cluttered, not too plain, and something which works on its own or with text. Jot down a list of places your logo online, offline and could appear, to help you decide on the ideal balance for your design.
Explore Color Palettes
If you’re designing your first logo, you may be in the first stages of shaping your brand. Think about a color palette that starts with your logo and can be extended across other regions like stationery and packaging. Will you have one colour, or two or three? Is your logo monochrome (or if it’s not, will it look good if it’s printed or copied in black and white?) For a guide to colours that play well together, take a look in Paletton, an internet color-wheel tool.
Dare to Doodle
A notepad, a pen, and a little time spent on low-key doodling can help your ideas come to life. If drawing isn’t within your usual comfort zone, doodles can help you develop your ideas — and those that wind up in the waste paper basket are as useful. Knowing what you don’t want is as important as discovering what works.
Mind Being A Bit Too Cliché
A lightbulb that stands for ideas, a plant which symbolises growth, a piggy bank for savings… the world of images is filled with ideas that were worn out through overuse. Your competitor research should help you steer clear of common themes in your specialist area, and a look around any stock image site or clip-art collection should provide an idea of tropes that are overdone to you to prevent.
Take Tips from the Pros
A quick glance back in time reveals ideas that can help give your design the elements of success. It might appear high-brow, but using one of these as a starting point may lead to some designs.
Show and Tell
Ultimately, it’s time to show your design to friends, family and some other trusted communities you’re part of online or offline. Collect feedback and use it to fine-tune your design – or enjoy the compliments and encouragement for your awesome logo!
Got a logo and would like to see how it looks? Talk to a Printing New York expert today about getting your new business cards, letterheads or branding kits printed.