It’s that time of year again, when we carve terrifying faces into pumpkins, stock up on candy for trick-or-treaters, and maybe dress up as a witch or ghost for the office party. Halloween is approaching, and, like with any major festival or celebration, brands and marketers are eager to capitalize on the celebrations by incorporating a seasonal feel into their marketing campaigns.
There are so many excellent examples of printed work at this time of year, whether it’s redesigning packaging with a spooky theme or creating a series of scary posters.
More than 148 million Americans celebrated Halloween last year, generating $8 billion in sales. The typical shopper spent $92.12 on their items.
Take into account the opportunity cost
Yes, Halloween is a huge deal, and it offers a lot of opportunities to make money. However, before you get started, remember to consider the opportunity cost.
Some of the Halloween marketing concepts you’ve seen may be ideal for your business, but they all come with a price tag. Examine whether you’re on par with these Halloween promotion ideas and whether they’re profitable. Maintain a cool head and only pursue chances that fit within your budget.
After all, the majority of Halloween decorations are only used for one or two days each year. It’s time to get your creative juices flowing now that that’s out in the open and out of the way.
How to do effective Halloween Marketing
– Consider opportunity costs and only seek chances that fit inside your budget.
– Add graphic elements like spiderwebs, pumpkins, skeletons, eerie typefaces, and more to “Halloweenify” your store and social channels.
– Re-engage last year’s customers and use pop-ups to capture the attention of new visitors.
– Create a particular Halloween collection, give gift cards, sell themed products, and other themed merchandising and marketing efforts.
– Make the most of content marketing by offering Halloween shoppers with relevant material.