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How to Run Wild Posting Campaigns and Not Be Arrested!

By April 22, 2016September 24th, 2019Marketing, Printing Tips
How to Run Wild Posting Campaigns and Not Be Arrested!

The same old marketing techniques, paper classifieds, leaflets stuck under the window wipers. It’s time for a something new and exciting, innovative and creative. Something that you don’t need a large budget for or be one of the big players on the market to execute. It’s time to use the streets to work for you, the public access places, urban surrounds and that construction site next door’s fences. It’s time for a ‘wild posting’ campaign.

Wild posting, or guerilla marketing, has become increasingly popular in urban areas in recent years. You’ll see everyone from your local bar to large corporations such as Sony and Apple using wild posting as a unique and creative marketing tool. You’ll probably remember the famous silhouette campaign by Apple for the iPod back in 2003. Streets were plastered with posters of black silhouettes of people listening to iPods and dancing in front of pink, green, yellow and fuchsia backgrounds. Apple used wild posting posters across the US to compliment their TV and print advertising campaigns and helped launch iPod sales in to the millions that year.

iPod Silhouette Campaign | Printing New YorkWild posting posters appeal because of their ability to reach potential customers in an unexpected way. You walk down the street past the same wall every day then one day a particular poster is plastered the entire wall, side-by-side with an eye-catching design. You’re attention is drawn. These posters cost a fraction of the price of a magazine advert and the visual spectacle basically forces you to pay attention to it. Wild posting posters rely on manpower rather than billboards to get their message in front of customers. Whilst it is still considered a controversial and aggressive technique, it’s an expanding marketing technique, and one you can be sure will grab attention for your next campaign. With all that being said, it’s not always perfectly legal to stick posters wherever you like, so let’s have a look through our guide to running a Wild Posting Campaign without being arrested!Wild Posting Posters | Printing New York

Where is it Legal to use Wild Posting?

In most areas, including New York City, it is illegal to stick posters on private property without permission from the property owner. So you should always gain permission before you start putting your posters up on the outside walls of a restaurant or shop. Get in touch with the owner, or better yet get him to sign a release form so you are 100% in the clear. Public spaces, such as parks, sidewalks and roads, may also require permission or permits. There are usually however, many places where posters and flyers can be posted; a good example is college campuses and schools, where many may have bulletin boards or areas designated for this exact reason. Construction sites, which all require fencing around them, often lease the plywood fence space for posters. A prominent construction site in the city can be a perfect, legal place for your next campaign.

Get Wild Posting posters rush printed same day in NYC!

5 Steps to the Perfect (and legal) Wild Posting Campaign

  1. Do Your Research. Scout out, then make a shortlist of locations around your area that will be suitable for wild posting. Contact the relevant property owners, councils or companies to find out if there will be costs in using the designated space. Consider what your target audience is and where they are likely to spend time. For example outside a gym might be a great place for a sports drink poster.
  2. Know The Law. Contact your local government and research whether permits are required to place posters in your designated areas. Prepare a release form for any business owners who are granting you permission to use their property.
  3. Design a Great Poster. Your design will decide whether your poster’s get attention or not. Use bright colors, bold fonts and make sure your designs stand out. If you need, contact a professional designer like we have here at Printing New York to help you come up with a great and eye catching design.
  4. How You Post. Check the surfaces of the walls you want to post to. Staples, tape, glue, thumbtacks and adhesive paints are all suitable ways to keep your posters up. Often, guerrilla marketers use ‘wheatpaste’ to fix posters to concrete surfaces. Wheatpaste is easily made a home using common flour and water and is mostly non-permanent.
  5. Build a Team. You can make a bigger impression plastering a street overnight than slowly over a week. Put a team together of motivated people to help you get those walls plastered with your campaign. Make sure you remind everyone where it’s legal to post your posters.


  • James Canto says:


    I’m in need of assistance.

    In addition to printing posters, does your company also offer wheat pasting services? If so, what is the pricing structure?

    I work for a small Los Angeles based accessories label who will be having a Samples Sale on 2/17 in Chinatown, Manhattan. We would like to advertise for the event a week prior with a wheat pasting campaign.

    Would we advise you on our desired NYC neighborhoods/locations? This may be a relatively small job as I need this to be as cost-effective as possible. Ideally, we would be advertised in 10 location and would like (100?) posters printed.

    I look forward to your reply.

    Thank you!
    James Canto
    (323) 803-3420

  • PNY Team says:

    Hi James, thanks for reaching out to us. I know one of our team has been in touch with you about this.

    All the best!

  • mikey says:

    Can you give a rough estimate for the cost of this? Let’s say ~100 posters in 10 locations. Printing alone should be fine. But do you paste too?

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